Social Impact in North America

Supporting and helping improve our local communities is what we have been known for since Whirlpool Corporation was founded in Michigan in 1911.

Girls from the Boys & Girls Club of Benton Harbor

Whirlpool Corporation is proud to work with our employees, their loved ones, and our communities to help make sure everyone has a place to dream and belong. Because vibrant, participatory communities play an important role in improving life at home.

Where We Focus in North America


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Habitat for Humanity International®

Habitat for Humanity International In the past 23 years, Whirlpool Corp. has donated more than $136 million to Habitat and donated over 212,800 products globally to Habitat for Humanity families in the U.S., EMEA, Asia and Latin America. In our 23 years working together, Whirlpool Corp. and Habitat have served nearly 1 million people around the world. 143 out of 250 climate-resilient and energy-efficient builds are complete or in progress through Habitat’sBuildBetter with Whirlpool initiative.

To learn more about Habitat for Humanity, or to get involved, visit

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United Way®

We partner with United Way across the U.S. to fund thousands of organizations and causes within our communities that focus on education, income, health and basic needs. Our current and retired employees participate every year in raising funds for local United Way campaigns in their respective locations. The Whirlpool Foundation offers a dollar-for-dollar match on contributions made to these campaigns.

Join us as we continue to support the merits of a quality education, help families achieve financial stability and promote healthy lives.

Equality and Fairness within our community

Several important neighborhood and community development initiatives have evolved through Whirlpool Corporation’s multi-year Equality Pledge and Commitment, impacting the headquarters community of Benton Harbor, Michigan. Learn more here.

Three students from Benton Harbor pose with a Whirlpool employee as they volunteer at a Union Park clean-up day

Care Counts™ Laundry Program

According to teachers nationwide, 1 in 5 students struggle with access to clean clothes.* The stigma and shame of not having clean clothes can lead students to miss school, and students who miss school are seven times more likely to drop out. The Care Counts™ laundry program by our Whirlpool brand is committed to helping remove one small but important barrier to attendance – access to clean clothes – by installing washers and dryers in schools. provides resources so that students can have the opportunity to succeed

In every participating school, principals help identify a trusted teacher, administrator or parent liaison to act as a Program Leader. The Program Leader helps identify students to participate in the program and anonymously tracks their loads of laundry, attendance and grades throughout the school year. Knowing that every school is different, the process of laundering student clothes varies by school. For example, many Program Leaders ask parents to sign up for time slots, so they can come in to do laundry when it is most convenient for their schedule.

Whirlpool worked with school teachers, administrators and Dr. Richard Rende, Ph.D, an internationally recognized developmental psychologist and researcher, to draw research-based connections between access to clean clothes and attendance rates by creating the Care Counts™ laundry program.

* Based on a survey conducted by phone within the United States by Braun Research from April 25 – May 8, 2019 among 600 public school teachers (18 years or older).

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Maytag Dependable Leader Awards

Since 2010, we have teamed up with the Boys & Girls Clubs of America to help further their mission to build great futures for youth. We’ve recognized 107 outstanding Club staff and volunteer leaders through the Maytag Dependable Leader Award, and nearly 6,000 Whirlpool Corporation employees have volunteered at various Clubs across the U.S. Whirlpool employees and local Clubs also come together annually for games and team-building activities during their Days of Dependability event.

Dependability is always welcome, get involved here.

Looking for information on product donations or funding support? All contributions must fall under our CSR strategy for House+Home.

Whirlpool Foundation

More than half a century ago, Louis and Frederick Upton, two of Whirlpool Corporation’s founders, established Whirlpool Foundation with a commitment to reinvest in the community. Their intent was to provide financial leadership support for nonprofit organizations dedicated to improving the quality of life in the communities where Whirlpool operates.

Whirlpool Foundation will keep that decades-old promise, using new and innovative ways to make lasting impact on society, with an emphasis on our home communities.

In addition to our formal programs, Whirlpool Foundation addresses community issues through partnerships and collaboration to best leverage resources and broaden the impact of change and improvement.