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Strategic Imperatives

Win with

GROW OUR Consumer Direct Business

Build a competitive and resilient supply chain

Unique Structural Position

For consumers, we deliver value through innovative, high-quality products and services. For shareholders, we remain committed to our fundamental pillars—maintain our regional leading scale, have the best brand portfolio, accelerate our pace of innovation and hold the best-cost position in the home appliance industry.

Best-Cost Position

Our relentless approach to driving out cost and complexity has led us to focus on initiatives such as supplier localization and automation, providing us the agility and strength to produce in a highly volatile global industry.

Best Brand Portfolio

We have the best brand portfolio in the industry, including multiple brands with more than $1 billion in revenue. In an increasingly digital world, the Company is driving purposeful innovation to meet the evolving needs of consumers through our iconic brand portfolio.


In 1911, Whirlpool Corporation’s founder, Lou Upton, catapulted our company and set the foundation to be the best kitchen and laundry company, in constant pursuit of improving life at home, with the introduction of the first electric wringer-washer.